Our Mission

At Geoffry & Co., our mission is to create one-of-a-kind jewellery that reflects your story, celebrates your milestones, and transforms sentiment into timeless design. With a deep expertise in coloured gemstones (for example, Emeralds, Rubies and Sapphires) and a commitment to craftsmanship, we guide clients through a personalized design journey—ensuring every piece is as meaningful as it is beautiful.

We believe jewellery should be as personal as the stories behind it. That belief is reflected in everything we do, from our honest and collaborative process to the quality of the materials we use. As a family-focused business, we value trust, professionalism, and enduring connection—core principles that shape every interaction with our clients. Whether it’s a brand new creation or a transformation of something sentimental, our work is guided by a desire to honour both the past and the future.

One of the most rewarding parts of our work is helping clients breathe new life into jewellery they already own. Through our signature Re-Jewelvenate™ process, we reimagine unworn or inherited pieces into modern heirlooms—designed with intention and made to suit your personal style. It’s a process of transformation—infusing old stories with new energy and meaning.

Before working with us, many clients feel unsure of where to begin or what’s even possible. After working with us, they leave feeling confident, inspired, and proud to wear (or gift) something they helped create—crafted with care, backed by expertise, and rich with personal meaning.

Geoffry & Co. is a Canadian custom jewellery studio specializing in coloured gemstones and heirloom redesign. We serve thoughtful clients who value quality, sentiment, and storytelling—offering an experience that blends expert guidance with heartfelt connection.